阿迪达斯跑鞋新品上市品牌传播提案

yo2花,ADIDASBOOST YOUR RUNCAMPAIGN PROPOSALV1.0Presented by X Marketing CommunicationsNov,20SUMMARYOBJECTIVECONCEPTEXPERIENCEBe the #1 shoe forWhen Energy Takes OverMagic Nightprofessional runnersLED Treadmill动能，无所不能Boost Activations成就王者之路。Boost ChallengesdUNDERSTANDINGPRODUCT INFORMATIONthe boost动能王者专业之选Boosts全面升级，全覆盖Boost能量构造，打造Runner终极利器UNDERSTANDINGthe runner拒绝平庸永不停歇要么成为挑战者，要么成为征服者无论在我的态度里，还是别人眼里的我TARGET CUSTOMERUNDERSTANDINGthe playerMARKET CONDITION无限能量极速超越Full half42KM21KMmarathon作为上升最快的动能王者，我们随时准备刷新更多可能1MostasicsDo-winasicson No.preterred个伟大的旅程之中，我们的目标清晰而坚定：2nd choiceDo-win,asicsadidas.to be No.adidasnikeBUT3rd choicenikeNB,LNadidasnikeNewDo-winasicsmizunoLiningTotalBalancespecimenAll runner2,4451,9371,6052,4862,8291,0031,26713,57242KM1,7501,2601,1212,0621,9837257969,69721KM6956774844248462784713,875CONCLUSIONPRODUCT boost产品目标受众市场现状TARGETrunner都存在共同的状态：已具备很好的基础，而需要去冲击一个更高的高度，MARKETplayer如我们正奔跑在一条王者之路的途中.…